Shaping the end-to-end brand experience
Strategic and Visionary Creative Leader with over 20 years of experience, seeking opportunities to shape and elevate end-to-end brand experiences for forward-thinking companies. Proven success in leading high-performing teams, driving innovation, and crafting compelling narratives across diverse industries.
Specialties
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Working cross-functionally to ensure the experience strategy encapsulates all vital aspects of the business. Delivered comprehensive omni-channel experiences, seamlessly connecting retail, e-commerce, and mobile app interactions.
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I bring a wealth of experience in shaping compelling visual narratives and translating ideas into impactful designs. My expertise lies in strategic visual communication, ensuring that every design element aligns seamlessly with brand identity and effectively resonates with the target audience.
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Translating brand purpose into immersive experiences, crafting interfaces that reflect the essence of the brand and design that seamlessly align with the core values of the business.
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Exploring unified design languages that harmoniously communicate brand identity across diverse touch points. Fostered visual consistency across cross functional teams through meticulous attention to design systems.
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Mapping out strategic visions that harmonize with business objectives. From ideation to execution, each design strategy was thoughtfully crafted to pave the way for the brand's success.
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Cultivating a design culture that echoes excellence and innovation. Shaped the trajectory of design leadership collaboratively, fostering an environment where ideas flourish.
Experience Design
Successfully Launched
Mejuri M+ Membership and App 2023
President’s Choice Website Redesign 2020
Clek Website Redesign 2019
Black Lives Matter Redesign 2021
Art Direction
Successfully Launched
Black Lives Matter
President’s Choice
PC Children’s Charity
Revlon
UX/UI Design
Successfully Launched
Aritzia Suiting 2023
Mejuri Gift Guide Hub 2023
Holt Renfrew PLP and Filtering 2021
Holt Renfrew Customer Account Redesign 2022
Design Systems
Successfully Launched
President’s Choice Design System
Holt Renfrew Design System
Mejuri Design System Re-platform
Strategic Visioning & Planning
Aritzia e-Commerce 2.0 Strategic Vision
Mejuri PDP Vision
Mejuri Styling Vision
Roadmap Planning for Mejuri & Aritzia
Shoppers Drug Mart Clienteling
LifeLabs Booking Experience
Design Leadership
Testimonials
Anna is a leader who invests in her people and as a result is able to grow other leaders around her.
She equips her team with what they need to be empowered in their work and decision making. Anna is an empowering leader who gives clear direction and can influence people towards a shared vision.
Her craft skills paired with her leadership and people management skills allows Anna to be an effective change maker and leader.
Senior Product Designer | Aritzia
Anna is a trusted leader for our team. She is clear and direct in a way that helps organize and set expectations that build confidence in our process and people.
In times of transition and shifting priorities, Anna has provided our team with a clear grounded response for how we tackle complexities and continue to add value to our business.
Anna is an advocate manager, networking the political landscape of our cross-fucntioal partners and upper leadership on our team’s behalf, while shielding us from distractions and disruptions that may harm moral or productivity.
As a team leader she’s supportive and empowering. She leads with a vision for our team growth and nurtures professional development and career paths for employees.
Senior Experience Systems Designer | Aritzia
I first worked with Anna at Clek Inc., and I immediately knew I made the right decision to move companies. Her knowledge in the Design industry, endless creativity and work ethics is something I truly admire and think highly of. When the opportunity presented itself to once again work with Anna at Deloitte Digital, I didn’t blink twice.
Anna’s ability to capture and reinvent her client's business requests is like no other. Her dynamic designs and attention to detail is what I admire most.
I love working with Anna on projects because she encourages me to push myself harder, embraces and guides me through difficult moments and always supports my decisions.
She is a true inspiration and I’m very lucky to have her as a mentor.
Senior Creative Designer | Deloitte Digital
Anna is Empathetic. When working directly under Anna, she prioritizes my own needs, listens to my experiences, and empowers me with the information, autonomy, or motivation to do great work. Anna creates a work environment that encourages others to support each other as well. Her empathy also extends to the end-user, evident in her advocacy for consistent UX and accessibility.
Anna is Transparent. Anna always prioritizes open and honest communication with her team members and stakeholders. She demonstrates that proactively soliciting feedback, enrolling others as collaborators, and sharing information early and often can foster trust and help decision-making amongst leadership, stakeholders, and within a design team.
Anna is Diplomatic. When taking on work, Anna is collaborative with everyone involved and sensitive to all the influences that shape a design space. She works to build consensus and resolve conflicts within the team or with stakeholders by ensuring everyone weighs the right information appropriately. Because of this, working with Anna is always a harmonious and productive process.
Anna is Inspiring. She is gentle yet charismatic, motivating others through example and creating a positive and uplifting work environment to inspire creativity and productivity. She can articulate visionary ideas with ease to provide direction and guidance, or be hands-on and decisive if needed.
Design Lead | Aritzia